WESSON
Every meal starts here.
Manic Pixie proudly partnered with Wesson — a brand that’s been inspiring home cooks for 125 years — to launch its latest campaign, “It Starts with Wesson.”
The idea is simple and universal: so many of the meals we love begin with a splash of oil in the pan. By tapping into this everyday truth, Wesson becomes more than an ingredient — it’s the starting point for family mealtime.
The line “It Starts with Wesson” works as a flexible brand device, able to adapt to different situations and contexts while always anchoring back to the role Wesson plays in the kitchen.
To bring the campaign to life, we developed two engaging TV spots along with a wide mix of out-of-home, social, and digital creative. Rolling out across select U.S. cities this holiday season, the campaign is designed to grab attention, spark inspiration, and remind home cooks everywhere that great meals start here.
:30
Everyone cooking, together.
At Manic Pixie, we believe true collaboration is the key to creating work that’s both effective and impactful. For this campaign, we partnered closely with Neat Agency on public relations and with Panoply on media strategy. Together with our client, this collaboration allowed us to build a media plan that was both purposeful and highly strategic.
We went beyond traditional advertising, developing channel-specific content tailored for out-of-home, radio, social, and digital platforms. The plan also included innovative grocery partnerships and customized content for Instacart, ensuring the campaign reached consumers in relevant and engaging ways.
:15
In the news
Credits
Product: WESSON
Agency: MANIC PIXIE
Creative Director : MARK ROZELUK
Account Director: Lindsay Prajza
Associate Creative Director: SASHA DOWNER
Associate Creative Director: YAN LI
PR: Neat Agency
Tara McCarthy
media: Panoply
Strategist: Bianca Di Loreto
Chief Media Officer: Bobby Destounis
Media & Innovation: Nicholas Landry
Production Company: Big Pig Production Co.
Director: Mark Rozeluk
Producer: Mark Delottinville
Director of Photography: Santiago Trugeda
AC: Raihan Mobasherul
2nd AC: Joshua Smith
DIT/Digitech: Orkun Eray
Gaffer: Keaton Evans
Best Person Electric: Robin Johnston
Electric: Timur Aliev
Electric: Sergei Konovaleko
Key Grip: T.J Richardson
Best Person Grip: Tony Ranieri
Grip: Shawn Roberstson
Grip: Josh Ladouceur
Flight Head Tech: Vithusan Vijayaratnam
Production Designer: Logan Graham Greene
Set Decorator: Logan Sutherland
Set Decorator: Daphne van der Vaart
Makeup: Misty Fox
Makeup Assist: Carla McKeever
Wardrobe: Kahmeelia Smith
PA: Harsh Shah
PA: Jordan Takacs
Sound: Scott Taylor
Dog Wrangler: Jordan Worrell
Post Production: Manic Pixie
Colour: Kook Colour
Colourist: Yuri Cabrera
Colour Producer: Melody Chan