RECENT WORK
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MERCK CANADA
“CHANGE THE ODDS”
DEVELOPED AS AN EVOLUTION OF THE “BE THE MVP” CAMPAIGN TO PROMOTE LUNG CANCER AWARENESS, MERCK CANADA TAPPED HOCKEY LEGEND HAYLEY WICKENHEISER (ALSO A PHYSICIAN) TO ADVOCATE FOR EARLY SCREENING AND DETECTION.
Agency: MANIC PIXIE & CLOUDRAKER
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Client: MERCK Canada
Creative Director / Director: Mark Rozeluk
Director of Photography: Santiago Trugeda
Editorial: Manic Pixie
Production: Big Pig Co.
Executive Producer: Mark Delottinville
Colour: Kook Color
Account Director: Olivia-Gail Squires
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TSN DOORDASH “BRISKET VS PIZZA”
The DoorDash / TSN spots were designed to be contextually relevant, airing during specific NFL games this season. With every US city being known for a particular dish or cuisine, the series of spots highlight the breadth of DoorDash’s food offerings.
Shot in a modular fashion and airing as :15s, the ads pit two groups against each other with Kate Beirness from TSN facilitating a group order.
Agency: MANIC PIXIE
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Client: TSN & DoorDash
Director: Mark Rozeluk
Director of Photography: Peter Schnobb
Editor: Mark Delottinville
Production: Big Pig Co.
Sound Mix: Manic Pixie
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FLAIR AIRLINES “FELIX AUGER-ALIASSIME”
Canadian Tennis champion Felix Auger-Aliassime talks travel in the latest spot for Flair Airline’s “Faces of Flair” campaign.
Agency: MANIC PIXIE
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CLIENT: FLAIR AIRLINES
AGENCY: MANIC PIXIE
DIRECTOR: MARK ROZELUK
PRODUCER: MARK DELOTTINVILLE
CINEMATOGRAPHER: LIAM HIGGINS
EDITOR: MARK ROZELUK
COLOUR: KOOK COLOUR
/ COMMERCIAL
FLAIR AIRLINES “RJ BARRETT”
RJ BARRETT RECOUNTS ALL THE TRAVEL HE AND HIS FAMILY HAD TO DO IN COMPETITIVE SPORT, AND HOW A LOW-COST AIRLINE LIKE FLAIR WOULD HAVE MADE LIFE A LOT EASIER.
Agency: MANIC PIXIE
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CLIENT: FLAIR AIRLINES
AGENCY: MANIC PIXIE
DIRECTOR: MARK ROZELUK
PRODUCER: MARK DELOTTINVILLE
CINEMATOGRAPHER: LIAM HIGGINS
EDITOR: MARK ROZELUK
COLOUR: KOOK COLOUR
/ DOCUMENTARY
CANADIAN CELIAC ASSOCIATION
"SONIA’S STORY”
TO CREATE AWARENESS FOR THE MANY (OFTEN OVERLOOKED) SYMPTOMS OF CELIAC DISEASE, WE PRODUCED A DOCUMENTARY ABOUT SONIA’S EXTRAORDINARY JOURNEY. THE CAMPAIGN “IS IT CELIAC” ENCOURAGES VIEWERS EXPERIENCING SIMILAR SYMPTOMS TO TAKE A SELF-DIAGNOSIS TEST.
Agency: LIFELONG CRUSH
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DIRECTOR & EDITOR: MARK ROZELUK
Cinematographer: Peter Schnobb
Producer: Mark Delottinville
Production Company: Big Pig Co.
/ COMMERCIAL
KIDS HELP PHONE
"BACK TO SCHOOL”
IN A SERIES OF 15-SECOND SPOTS, WE ADDRESS THE MANY ANXIETIES KIDS ARE FEELING AS THEY PREPARE TO RETURN TO IN-CLASS LEARNING.
Agency: LIFELONG CRUSH
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AGENCY: LIFELONG CRUSH
MANAGING DIRECTOR: CAROLINE KILGOUR
ACCOUNT DIRECTOR: CARLOS GAME
CREATIVE DIRECTOR: MARK ROZELUK
WRITER: SASHA DOWNER
ART DIRECTOR: YAN LI
ACCOUNT COORDINATOR: KAYLIANNA LEE
DIRECTOR: MARK ROZELUK
CINEMATOGRAPHER: PETER SCHNOBB
PRODUCER: MARK DELOTTINVILLE
PRODUCTION COMPANY: BIG PIC CO.
EDITOR: MATT BARNETT
/ COMMERCIAL
SPONGE TOWELS
"BIGGEST MESS EVER”
TO SHOW OFF THE SUPER ABSORBENT SPONGE TOWELS ULTRA PRO, WE BROUGHT IN SOME INFLUENCERS WHO ARE NO STRANGERS TO MAKING A MESS. THEY SHARE THEIR BIGGEST MESSES IN A SERIES OF :15s SPOTS.
Agency: BROKEN HEART LOVE AFFAIR
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AGENCY: BROKEN HEART LOVE AFFAIR
ACCOUNT DIRECTORS: CARLOS GAME & CASS FARRY
CREATIVE DIRECTORS: SPENCER DINGLE, JORDAN Hamer & Mark Rozeluk
Writer: Sasha Downer
Director: Matt Barnett
Cinematographer: Peter Schnobb
Producer: Mark Delottinville
Production Company: Big Pig Co.
Post Production: Mark Rozeluk
/ DOCUMENTARY
SINAI HEALTH
"A SILENT DISEASE”
WE DEVELOPED A SERIES OF SHORT-FORM DOCUMENTARIES FOCUSED ON WOMEN’S HEALTH AWARENESS AND ADVOCACY.
Agency: HUGE
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Agency: HUGE
Executive Creative Director: Allen Oke
Engagement Director: Dave Passmore
Director: Mark Rozeluk
Cinematographer: Peter Scnobb
Producer: Mark Delottinville
Production Company: Big Pig Co.
Post Production: Mark Rozeluk
ABOUT
SURE CONTENT IS KING, BUT EVEN A KING NEEDS A PLAN.
MANIC PIXIE WAS FOUNDED BY CREATIVE DIRECTOR MARK ROZELUK IN 2021. WITH OVER 15 YEARS EXPERIENCE, HE IS FOCUSED ON THE NEEDS OF BRANDS, AGENCIES AND ADVERTISERS TO BE MORE PURPOSEFUL IN HOW, WHY AND WHERE THEY TELL STORIES - WHAT MANIC PIXIE CALLS STRATEGIC STORYTELLING.
WITH GREATER DEMAND FOR CONTENT, SHRINKING PRODUCTION BUDGETS AND THE PROLIFERATION OF CHANNELS, MANIC PIXIE BRIDGES THE OPPORTUNITY SPACE BETWEEN FULL SCALE COMMERCIAL AND IN-HOUSE PRODUCTION.
We produce STORIES THAT WORK NARRATIVELY, STRATEGICALLY and seamlessly ACROSS CHANNELS AND SOLVE FOR BUDGETS OF VARYING SIZES. Our singular goal is for these stories to connect EMOTIONALLY, EFFECTIVELY AND APPROPRIATELY WHEREVER AN AUDIENCE MAY ENCOUNTER them.