The brief was simple and to the point: show how Staples is there for students regardless of age or grade. We transformed a Staples store into a moving timeline, with each aisle showing a father and daughter as they shop for back-to-school. Through a mix of both practical and visual effects, we highlight the relevant age appropriate tools kids and teens need to learn.

We wrote a custom music track with the folks at Pirate Sound that captures how quickly time flies when you’re growing up - a catchy piece that tugs on the heartstrings.