WESSON
SELF CARE
Let others in.
Food is inherently a connector of people and moments, and given the well-publicized loneliness epidemic, there was an opportunity to tell stories of connection with food as the facilitator of those moments.
The spot, titled “Self Care,” is a literal love letter to new moms, highlighting the many ups and downs of parenthood while reminding them of the importance of community.
Early motherhood can be a lonely place, and that loneliness is universal. We wanted to tell a heartwarming story that connected and resonated, leveraging the brand’s platform: “It starts with Wesson.”
:60
No one tells you how it will feel.
We loved the idea of the narration being personal — not just a detached, omniscient voiceover, but something rooted in lived experience. It felt more honest, more intimate. As parents ourselves, we drew from real moments — the late nights, the quiet doubts, the unexpected joys — to shape a voice that felt familiar and reassuring. There’s a universal truth that grounds the story: everyone, no matter how strong or capable they seem, needs a little nudge of encouragement now and then. By making the narration feel like it came from someone who’s been there, we hoped to foster a sense of solidarity and support — like a gentle reminder from a friend who gets it.
Credits
CLIENT: WESSON
Marketing Manager: Emily Van Walleghem
AGENCY: Manic Pixie
Creative Director: Mark Rozeluk
Associate Creative Director: Sasha Downer
Associate Creative Director: Yan Li
Production
Director - Mark Rozeluk
Producer - Mark Delottinville
Line Producer - Denise Bodan
AD - Conor M. O'Brien
2nd AD - Danielle Milligan
Make Up - Divya Asnani
Wardrobe - Fredsonn Silva Aguda
PA - Alexander Efimov
PA - Jordan Takacs
PA - Ernesto Largaespada
Craft - Paul Michon
Craft Assistant - Maxwell McWhinnie
DOP - Peter Schnobb
1st AC - Roy Zheng
2nd AC - Vy Nguyễn
DMT - Brian Lanigan
Steadicam - Michael Distefano
Photography - Jessica Crandlemire
Gaffer - Ibrahim Issa
Best Person Electirc - Timur Aliev
Electric - Nate Wood
Key Grip - Shane Azam
Best Person Grip - Yevgenia ‘Jane’ Lukashova
Grip - Chris Atkins
Package Truck Drivers - Donovan Edwards
Production Designer - Logan Graham Greene
Set Dec - Sarah Delano
Set Dec - James Crawford
Set Dec - Ira Goldman
Set Dec - Arantxa Mirabal
Post Production
Editor - Mark Rozeluk
Colour - Kookaburra Colour Ltd
Colourist - Yuri Cabrera
Producer - Melody Chan
Composer - Felipe Tellez
Casting
Hallihan Casting
Casting Director - Ian Bender
Casting Director- Ashley Hallihan, CDC