WESSON
SELF CARE
Let others in.
Food is inherently a connector of people and moments, and given the well-publicized loneliness epidemic there was an opportunity to tell stories of connection with food as the facilitator of those moments.
The spot, titled “Self Care” is a literal love letter to new moms, highlighting the ups and downs of parenthood while reminding them of the importance of community.
Early motherhood can be a lonely place and that loneliness is universal. We wanted to tell a heartwarming story that connected and resonated, leveraging the brands’ platform: “It Starts with Wesson”..
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No one tells you how it will feel.
We loved the idea of the narration being personal, not just an omniscient voiceover with no connection to the deeper story. We borrowed on shared experiences and moments of being parents ourselves, and there was a universal truth here that everyone needs a little nudge of encouragement from time to time.
Credits
CLIENT: WESSON
Marketing Manager: Emily Van Walleghem
AGENCY: Manic Pixie
Creative Director: Mark Rozeluk
Associate Creative Director: Sasha Downer
Associate Creative Director: Yan Li
Production
Director - Mark Rozeluk
Producer - Mark Delottinville
Line Producer - Denise Bodan
AD - Conor M. O'Brien
2nd AD - Danielle Milligan
Make Up - Divya Asnani
Wardrobe - Fredsonn Silva Aguda
PA - Alexander Efimov
PA - Jordan Takacs
PA - Ernesto Largaespada
Craft - Paul Michon
Craft Assistant - Maxwell McWhinnie
DOP - Peter Schnobb
1st AC - Roy Zheng
2nd AC - Vy Nguyễn
DMT - Brian Lanigan
Steadicam - Michael Distefano
Photography - Jessica Crandlemire
Gaffer - Ibrahim Issa
Best Person Electirc - Timur Aliev
Electric - Nate Wood
Key Grip - Shane Azam
Best Person Grip - Yevgenia ‘Jane’ Lukashova
Grip - Chris Atkins
Package Truck Drivers - Donovan Edwards
Production Designer - Logan Graham Greene
Set Dec - Sarah Delano
Set Dec - James Crawford
Set Dec - Ira Goldman
Set Dec - Arantxa Mirabal
Post Production
Editor - Mark Rozeluk
Colour - Kookaburra Colour Ltd
Colourist - Yuri Cabrera
Producer - Melody Chan
Composer - Felipe Tellez
Casting
Hallihan Casting
Casting Director - Ian Bender
Casting Director- Ashley Hallihan, CDC